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                                             President’s Message

                                                Las Olas Association





                                              Las Olas Loves You!

                                                   his is a perfect way to describe how our businesses feel. Quarantine due to
                                                   Covid-19 has reminded us of just how much we enjoy serving you. From the
                                              TMarandi that greets you, to your Executive Director that has been working
                                              overtime; we are all working hard to make your Las Olas Boulevard experience
                                              safe and pleasant. Everyone is now adjusting to an ever-changing world on a day
                                              to day basis and we, your Las Olas Association, are happy to continue to focus our
                                              efforts on these “new normal” times.
                                              The Las Olas Association functions to serve the community. We exist to promote Las
                                              Olas Boulevard in all of its charm. Between time spent implementing the latest
                                              marketing plans to promote the boulevard, we provide guidance for the businesses
                                              as well as work with the city by giving our input as to the safest and most efficient
                                              plans for any needed boulevard closures or measures. We make sure the
                                              businesses and the residents all have input and we are happy that our community
                     Luke Moorman             works together to get positive results.
                         President,
                      Las Olas Association    We are busier than ever with our marketing efforts. Our goal is to get the
                                              boulevard back to business and strong. When the Las Olas Association Marketing
                                              Committee first devised the Las Olas Loves You plan, they had no idea just how
                         OFFICERS
                  Luke Moorman, President     pertinent and needed these simple, but powerful, words would be as time unfolded.
                       Carroll’s Jewelers     Opening, reopening, adjusting, and reorganizing all bring with them much angst
                   Jodi Jeffreys-Tanner, VP
                    Las Olas Capital Advisors  and trepidation. Las Olas Loves You, because we love the business, we love our
                    April Kirk, Secretary     employees, we love our patrons, we love our community, and we love our slice of
                       Stranahan House        paradise. The signs that are prominently displayed all over Las Olas help everyone
                    Tom Maus, Treasurer
                       Maus & Hoffman         keep their minds free from negativity and remind us of how blessed we all are to
                                              be part of such a great community.
                        DIRECTORS
                       Luann Alorro           The Las Olas Association Board is made up of a dozen business and community
                        Alice Harry
                       Charlie Ladd           leaders that are devoted to supporting a vibrant Las Olas Boulevard. But over the
                       Leone Padula           last few months there have been a few that have gone above and beyond. Jodi
                        Bill Renaud           Tanner of Las Olas Capital Advisors and Las Olas Capital Arts has been a
                      William Walker
                     Michael Weymouth         tremendous Vice President. I cannot put into words how appreciative I am of her
                                              support. Thank you, Jodi. Tom Maus, of Maus and Hoffman, recently returned to
                       Erika Del Rio          the Board. Tom’s guidance, community activism and insight is key. April Kirk, of the
                     LOA Executive Director
                                              Stranahan House, continues to prove what a great heart she has and how intuitively
                                              she understands dynamic situations. April gives selflessly, time and time again, to
                                              the community. Bill Renaud, of Kilwins, is always willing to do the necessary work. I
                                              know they will all say that they are just doing what they can. I also want to give a
                                              shout out to Erika Del Rio. We are so appreciative to have her on our team as our
                                              Executive Director. She has been a blessing and is doing a superb job and has
                                              really risen to the occasion. When I spoke to Erika recently, she asked that I share
                                              the following with everyone.
                                              "I would like to acknowledge and thank every owner, manager, employee, server,
                                              cook, and all restaurant workers that stayed strong for all of us. You have all shown
                                              unity and determination in the midst of these uncertain times and are truly our community
                                              heroes.(continued pg. 8)

          6                                         LAS OLAS BOULEVARD  & ISLES
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