LAS OLAS BOULEVARD &ISLES

36

It’s no secret that over the years, a massive media shift has
taken place as video has become more popular and the
preferred choice for online content. Digital media engages
the viewer and it’s proven to be far more effective and
memorable compared to conventional print.

Research shows that people not only have more of a
thought-response to digital images and creative visuals,
but the actual substance of those graphics is easier to
recall. Hence the expression, “a picture is worth a
thousand words.”

But how many words is a video worth? According to Dr.
James McQuivey of Forrester Research, one minute of
video is worth 1.8 million words – the equivalent of 3,600
web pages. If you were to write one web page an hour, it
would take 150 days of writing nonstop to create the
same impact as one minute of video. 

According to a study by the Online Publishers Association,
the influence of videos on consumers is irrefutable: 80
percent of Internet users recall watching a video ad within
the past 30 days. Of that 80 percent, 46 percent took
action after viewing the ad:

• 26 percent looked for more information about the

subject of the video

• 22 percent visited the website named in the ad
• 15 percent visited the company represented in the video ad
• 12 percent purchased the specific product featured in the ad

Video marketing is the wave of the future – and with good
reason. When done correctly, videos are not just
entertaining, they grab the viewer’s attention, stimulate
recall and can motivate action.

They are a wonderful tool that will help prospective buyers
appreciate and visualize the unique qualities each
community has to offer. 

To view the videos please visit
dndfloridahomesbythesea.com/videos and be sure to
watch the Las Olas/Seven Isles/Fort Lauderdale Beach
version. Please contact us if you are interested in learning
more about how we can help market and sell your home.

Best wishes for a happy and healthy holiday season and a
prosperous New Year!

Warm Regards,
DND Associates
Dennis Stevick, Michelle Sorrentino & Dale Atkins
ONE Sotheby’s International Realty
dndfloridahomesbythesea.com – 954-592-2277

Real Estate

continued