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Arts on the Boulevard

A New Breed of Patron

By Jennifer Nayak

The hottest new wanted to create a space for artists who may NOT get into
a traditional gallery.”
gallery on Las Olas Sharing space with Tanner’s partner company, Las Olas
Capital Advisors, a private wealth advisory firm Tanner
isn’t a gallery at all. jointly owns with her husband of 20 years, Paul Tanner;
LOCA presents its artists in an atmosphere that is both
elebrating its’ third year, Las Olas Capital Arts, has original and ordinary.
emerged as an invite-only space featuring
CBroward’s most exciting working artists. Led by Jodi Gone are the minimalist white walls of a traditional art
Jeffreys-Tanner, founder and curator, LOCA is a not-for- opening. Instead cozy blue, yellow and glass walls feature
profit supporting emerging artists and advocates for the a high-tech wiring system, adjustable for almost any size
cultural arts across South Florida. installation. The contemporary, communal workstations and

The concept is simple: open the walls to working artists, meeting rooms are filled with natural sunlight from the wall
who are actively engaged and contributing to the local sized, dome windows overlooking Las Olas Blvd. The
arts community and host a show for them. effect is less of a snooty fire sale and more getting a
private invitation to visit your neighbor with the fabulous
“I see a lot of things when I’m out in the community,” says
art collection and amazing local contacts.
Tanner, who currently serves on the Broward Cultural
Council and sits as the Chair for the Executive Council. LOCA’s three-month show commitment, limited to only four
“I’ve always loved the arts and community and had said artists each year; creates a unique business incubator, one
that if I had my own walls, I’d open them up to local artists exhibition at a time. ‘The artist provides their own guest list
and create my own shows. I don’t consider myself a and we share our space, mentorship, marketing resources
collector and I’m not in the business of selling art. Instead I and publicity,” Tanner says of the concept.

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