Page 14 - LAS OLAS BOULEVARD & ISLES MAGAZINE Aug/Sept '19 issue
P. 14
Las Olas Association
Meet LOA’s New
Executive Director
elcome to Las Olas Boulevard! www.LasOlasBoulevard.com website,
As newly-appointed Executive social media and via LAS OLAS
WDirector of the Las Olas BOULEVARD & ISLES Magazine, Uhe
Association, Leah Taylor Vaughan is association keeps members, residents, and
seamlessly stepping into her new role visitors informed. By expanding the social
representing Las Olas Association
media message on Instagram and
members who are passionate about Facebook, Vaughan hopes to target
working together to insure the continued millennials and local influencers, promoting
high standards, quality and appeal of the
City’s flagship Boulevard. Beginning in the smaller, more intimate, one-of-a-kind
social gatherings centered around passions
June, she’s already established a focus on
building community relationships, adding like fashion, art, pets and music. Offering
signature events and generating new more than retail, real estate and fine dining
member growth. Retaining the traditional, options improves the popular destination
while increasing local awareness of what’s for visitors and residents, year-round.
new are key to Vaughan’s vision. “We want to relay the message that our
Strategically, it makes sense. members are more than just open for
Fort Lauderdale and its vertically growing business. They are involved with their
downtown will enter 2020 as a Leah Taylor Vaughan customers on a deeper level, hosting charity
cosmopolitan city, with Las Olas Boulevard events or providing a space for social meet-
at the center of it all. With its active and up groups like walking, worship, recreation
affluent mix of residents, business people, “We’re excited or learning,” Vaughan says.
professionals and visitors, the downtown about what’s “I’d like to see more people in the business
and Las Olas area population has high community engage on Las Olas before and
expectations and diverse needs. Engaged next for after their work day. This is networking
leadership, creative planning and strategic Las Olas. that makes sense for the daily commuter
business promotion creates and connects resident as well as locals.” Vaughan says.
Las Olas Boulevard to the individual. Las The motto is
Olas stands out as South Florida’s most Eat, Live, “Midday or afternoon events with great
architecturally unique, authentic, and Work & Play; speakers BOE visiting guests from the legal,
eclectic shopping, and dining district tech or finance industries based on Las
among the rise of other hip, progressive I’d like to Olas would show off the incredible minds
neighborhoods. focus on that live and work, right here.” she says.
Speaking with a soft southern drawl,
The goal is to improve the Las Olas lifestyle building up that
as a whole and getting people more Vaughan, a native of Tennessee, explains
“when I lived in Nashville, I went from
involved locally by making sure they know sense of play”
what’s going on. Through its work to home and back again. Suddenly,
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